Three Friends. Decades of Experience. One Shared Vision.
Beverage Manufacturing Co. was founded in Delaware by three longtime friends and beverage industry veterans who believed there was a better way to help brands bring drinks to market.
After spending decades working across beverage formulation, manufacturing, packaging, product development and commercial production, Maz Mitchell, Cathy Holwell, and Peter Norberg combined their expertise to create a company dedicated to helping beverage brands navigate every stage of the journey from concept to consumer.
Together, they bring decades of hands-on industry experience and a deep understanding of what it takes to turn an idea into a commercially successful beverage.
From ambitious start-ups launching their first product to established brands expanding into new markets, Beverage Manufacturing Co. helps businesses scale with confidence.
Meet the Founders
Maz Mitchell
Non-Alcoholic & Functional Beverage Specialist
Maz has spent her career at the forefront of one of the fastest-growing sectors in the industry: functional and wellness beverages.
Her expertise includes:
- Energy drinks
- Nootropic beverages
- Functional waters
- Sports hydration drinks
- Ready-to-drink teas
- Cold brew coffees
- Kombucha
- Wellness shots
Maz is passionate about helping brands develop beverages that combine great taste with genuine functional benefits, while ensuring products can be successfully manufactured at scale.
Cathy Holwell
Juices, Dairy & Plant-Based Beverage Expert
Cathy has worked extensively with some of the most demanding beverage categories where quality, consistency and shelf life are critical.
Her specialisms include:
- Fruit juices
- Cold-pressed beverages
- Dairy drinks
- Protein beverages
- Plant-based milks
- Nutritional drinks
- Alternative dairy products
From product formulation through to processing and packaging, Cathy helps brands create products that meet consumer expectations whilst maintaining manufacturing efficiency.
Peter Norberg
Carbonated Soft Drinks & Private Label Specialist
Peter has spent decades working within the global soft drinks sector.
His expertise covers:
- Carbonated soft drinks
- Private label beverages
- Craft sodas
- Sparkling waters
- Seltzers
- High-volume manufacturing
- Bottling operations
- Canning systems
Peter’s deep knowledge of carbonation systems and large-scale beverage production makes him an invaluable resource for brands looking to enter competitive retail markets.
What We Believe
The beverage industry has never been more exciting.
Consumer demands are changing rapidly. Functional ingredients are transforming product development. Sustainability is influencing purchasing decisions. New technologies are redefining manufacturing processes.
Success requires more than a great recipe.
It requires expertise in formulation, production, packaging, compliance, logistics and commercial scalability.
That is where Beverage Manufacturing Co. comes in.
Our mission is simple:
To help beverage brands move from concept to commercial success.
Supporting Brands Around the World
We work with entrepreneurs, beverage start-ups, established manufacturers, private label companies and global brands seeking expert guidance throughout the development and manufacturing process.
Whether you’re creating a functional energy drink, launching a sparkling water range, building a plant-based beverage brand or developing a ready-to-drink cocktail, our team provides the knowledge and insight needed to navigate today’s complex beverage marketplace.